Birdie understand the consumers' opinions and provide rich insights to companies about their brand, products and services
About the project
Throught analyzes performe by an Artificial Intelligence, Birdie allows companys to go beyond Market Research and undestand what consumers think about their brand. In this way, companies' marketing executives quickly identify growth oppotunities and focus on more strategic activities.
BackOffice tool to support internal processes and ensure data quality and consistency. Automations related to multiple databases ensured productivity gains on a platform with high test coverage.
The immersion in Birdie's internal process and the use of Product Discovery methodologies, such as interviews and tests with users, made it possible for our team to build an easy-to-use web platform from scratch.